Here are a few differences between traditional media and new media:

Push Vs Pull
On the traditional side you push your ads to consumers while new media is all about trying to pull consumers to your content.

Who is this about?
The traditional media is all about you and how cool you are where new media is all about your consumers and how cool they are.

Look who’s talking
You are the only one doing the talking when you use traditional media but using new media will allow you’re customers to talk back. (Actually you want them to talk with each other).

Mass Vs Niche
Traditional media marketers will try to hit everyone with the same message and hope that some people take on your offer.
New marketers will target your niche audience and give them something to talk about.

Spend Vs Invest
Traditional agencies will tell you about TV, radio, print and outdoor campaigns that have a specific time frame, which means a load of money spent over six months causing a flood of consumers buying your product.

The next time you’ll have to increase your budget and do something bigger, sometimes only to get the same consumers coming back.

New marketers understand that brand needs to invest in marketing instead of spend on it. Investing in digital assets means you’re aiming to grow audience of committed users or evangelists. More people you are engaging with are simply more conversations you are being mentioned in.

So how much of your marketing budget is spent? How much is invested?
What will happen if you’ll invest 50% of your total budget in new media?

Which one do you think will get you a bigger return on investment?

Check out how Barack Obama is using the web to reach his audience.