How about some “feel good” telemarketing?

Last night I got a marketing call from 3 (Hutchinson) while I was having a drink with a friend. The telemarketing guy invited me to take part in a focus group about content.

When I told the guy I was interested he replied: “Oh, I’ll just have to ask you a question” and when he found out that I’m only subscribed to one content pack, he apologized and said that unfortunately I cant be a participant in that focus group.

Oops, I was actually a bit embarrassed…am I not good enough for a focus group?

Don’t 3 have a database where they can actually pick only the people they are interested in?

3’s phone call last night didn’t make me feel good.
I’m sure this was not what 3 had in mind when they think about their user experience as they also generating calls to users in order to help them with new 3G handsets and applications.

Can telemarketing be divided into groups by the experience they provide to the user? How about a “feel good” telemarketing VS “feel bad” telemarketing?

I think companies should try to reduce “feel bad” telemarketing by examining their offering. Can you make sure that every telemarketing campaign is a “feel good” one?

Will this change the way users feel about telemarketing campaigns?
Will this change the way users feel about your brand?