Think tv? Then visit the website!

Last night I’ve seen a familiar ad on TV.

It was an ad for “Think TV“, a campaign designed to attract advertisers and convince them to put their money on some good old TV ads.

After thirty seconds of expensive air time, there was the “Call to action” and I’m sure you’ve guessed it by now. The call to action was to visit a link. To a website! On the internet!

I can’t really blame them. There isn’t much brand engagement in passively watching 30 seconds of scripted crap, you can’t show all the important pdf’s you have and you can’t get anyone’s email.

By now, even TV is acknowledging that on the web, engagement, information and measurement are pretty much part of the deal without forking out a small fortune.

In one ad, John Symond from Aussie home loans says: “When we launched Aussie fifteen years ago television was the number one choice”. You’re right on the money Aussie. It was the number one choice fifteen years ago!

The “think TV” ad tells us there is no change to the status quo.

After that, they ask us to visit their website.