Optus is off the hook
In the past I’ve written about Optus and their use of animals in their ads.
I emailed them asking to take steps towards compensation of animals and letting them know about the animal copyright initiative.
Finally, it’s nice to see someone in Optus is thinking/listening.
Here it is straight from Adnews:
Optus secures wildlife deal
SYDNEY: Optus is extending its animal theme through a partnership with the Australian Wildlife Conservancy.
The Australian Wildlife Conservancy (AWC) acquires land, such as in north Queensland and the Kimberley, and works with neighbouring landholders to establish sanctuaries for the conservation of threatened wildlife and ecosystems.
It has now secured 15 sanctuaries covering 1.1 million hectares, and protects over 55% of all Australian mammal species and more than 60% of its bird species.
Michael Smith, consumer group marketing director at Optus, said as AWC’s first major corporate partner, the telco is now at the “front line” in efforts to save Australia’s wildlife.
As a part of the sponsorship, Optus will provide funding to assist with projects protecting endangered species in their natural habitat, and raise public awareness through the Optus customer network and on a new website.
Although the site is pretty simple and you have to register to play, it’s great to see more brands jumping on this great PR opportunity (and helping animals). I never thought I’ll say that but: nice work Optus.