Can anyone with a brain in Optus please stand up?

I can’t get my head around Optus branding. (Or the lack of)

I wanted to write about the latest ad annoying old style and the arrogant voice over, or about their website being full of black and white poorly designed monkeys - but then I thought about the reason for it all.

Well, as they didn’t change their advertising in the last four years I guess that’s what they know. They feel comfortable with the talking animals so they stick with it.
Being comfortable will damage your chances to achieve amazing results.
Add lack of decision making and you’ll get a faceless, emotionless brand that means nothing to anyone.
What do you think about when someone mention Optus?
I’m thinking: Oh, wait, isn’t that the brand that compares it’s customers to monkeys?