Design a 3D drink can at the same time it takes to make one

Last night I was attending the unveiling of Adobe’s Creative Suite 3.

It happened at Emperors Mind, a talented group that takes care of heavy Apple users and working with some of the largest advertising agencies in Australia.

Now, I’d like to admit the Adobe products are not for me to review.
I know how to photoshop a bad draft on a good day and that’s about it.

But I can appreciate the magnitude of their newest offering. It seamed the rest of the audience share this thought, calling “Hey that’s cheating!” on few occasions.

Everything in this new product is easier and faster and they’ve got there because of their users.

They were listening to what people wanted to do with it and improved the product based on that.

Listen and improve is a good action plan when you want people to love your brand.

One of the coolest things in this suite is the new “design for portable devices” tool.

I wish we had this one a year ago…